Adding to the INCOLOUR line, the Anti-Yellow Shampoo is made to restore lost vitality and shine to blonde or grey hair (natural or bleached hair). Harsh weather conditions and pollution seep into the hair causing hair to look dull. The Anti-Yellow Shampoo removes any undesired yellow and golden reflections all while enhancing and brightening grey and bleached hair, neutraliSing the tendency to yellow. Leaving the hair soft and brighter.