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Make your own TV
* Images are simulated and for illustration purposes only. The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice.
** Customizable frame sold separately.
World's No.1 TV brand 15 years running
* Samsung is ranked No.1 TV brand for 15 years.
** Source – Omdia, Jan-2021. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.
"looks amazing just sitting on the wall off. When the art is on it looks extremely real."
65" Class The Frame ArtMode QLED 4K HDR Smart TV (2020), Samsung.com
* The images are for illustrative purposes only and are intended to provide better understanding.
Everything a picture frame does for you, The Frame does more beautifully.
Modern Frame Design
The Frame's minimalist-inspired design blends flawlessly with your interior. It's slimmer, more toned and a monochrome finish on the back creates a sophisticated look from every angle. Connect the One Invisible Connection cable and discover what makes The Frame a modern masterpiece—on or off.
More colors, More styles, More you.
Customizable FrameEnjoy two bezel style options. Modern bezel style comes in White, Teak, Brown and Beige colors and the new Bevel bezel style comes in White and Brick Red. Simple-to-use magnetic application makes it easy to switch between colors and styles and find the right look for the mood you're in.
* Customizable bezels sold separately. Available colors and style may vary by region or TV size.** Customizable Bezel compatibility is based on bezel type. Modern type is compatible with the 43”~ 75” range of The Frame TVs, while Beveled type is compatible with 65” and 55” models.
In the box is an easy-to-install wall mount that keeps The Frame extra tight to the wall.
Slim Fit Wall-MountLike a real frame, the Slim Fit Wall-Mount brings The Frame flush against the wall. Once mounted, its swivel bracket allows you to rotate the angle of your TV to get it just right. You even have the option to hang The Frame vertically in portrait mode.
* Measured from rear end of the TV, the gap may differ based on the installation and wall type.** A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly.
*** The actual angle when tilting may vary by product size.
**** Portrait mode is supported for 43' and 32' models.
***** 43' model can only be installed vertically using Slim Fit Wall-Mount.
One Invisible Connection comes included with purchase.
One Invisible Connection
Get rid of messy wires once and for all. The single, translucent One Invisible Connection cable seamlessly connects devices to your TV. With up to 15 meters of freedom, you can finally find a more discreet place for your TV peripherals. Which brings us to the One Connect Box.
* ‘One Invisible Connection’ refers to a single, translucent optical cable connected to the One Connect Box integrating external device cables, but it does not refer cables connected to other devices such as sound bar.
** Devices must be connected to One Connect Box.
*** Compatible devices
** Devices must be connected to One Connect Box.
*** Compatible devices
One Connect Box, too
One Connect Box
Your external devices no longer have to be placed directly next to your TV. Instead, put them somewhere they can't be seen so you can keep everything about your space looking neat and tidy.
* Jack Port design may vary by region.
One stand moves up and down, the other moves anywhere
Vertical versatility
Height Adjustable Stand
The Height Adjustable Stand allows you to raise The Frame from the surface, leaving enough room to fit a soundbar.
* Not compatible with all soundbar sizes. Please check soundbar size specifications.
** Soundbar sold separately.
*** Distance of vertical movement is estimated based on internal measurements and actual distance may vary.
** Soundbar sold separately.
*** Distance of vertical movement is estimated based on internal measurements and actual distance may vary.
Discover new places to showcase your style
Studio Stand
With Studio Stand, you can move the TV away from the wall and experiment with all your creative layout ideas. As for the messy TV wires, Studio Stand lets you conceal them inside its leg so no matter where you place your TV, that's all you'll see.
* Studio Stand sold separately.
** Availability of Studio Stand may vary by region and TV size.
*** The Frame is only available with Studio Stand model number VG-SEST11K.
** Availability of Studio Stand may vary by region and TV size.
*** The Frame is only available with Studio Stand model number VG-SEST11K.
A world-class selection at yourfingertips
Art StoreCurate your own personal art collection with a growing library of over 1,400 pieces of artwork from world renowned institutions. From beloved classics to modern marvels to stunning photography, Art Store gives you unlimited access to a variety of content.
* The Art Store may not be available in some countries.** Art pieces in the Art Store are subject to change without prior notice.
*** Art Store subscription required to access full selection. Fees apply to subscription service.
Senses your presence
Motion SensorThe Frame automatically turns on to display your artwork when it senses you've entered the room. Leave the room, and it turns itself off to save energy.
* Motion sensor can be activated in Art Mode settings menu.** Motion sensor is disabled in the following countries: China, Thailand, Uzbekistan, Ukraine and Saudi Arabia.
*** Motion sensor sensitivity may vary depending on lighting condition.
Turn The Frame off and let your favorite artwork set the mood.
Art ModeTurn the Frame off and watch it turn an amazing TV into to a private art gallery with the press of a button. Art Mode gives you the ability to showcase your personal art collection with an incredible array of curated creations—customized and controlled the way you like.
* Art Mode(Smart Service) and GUI(Graphic User Interface) may vary by model and region.
A perfect frame for personal photos, too
My CollectionArtwork isn't the only thing you can showcase on your TV. Send your photos to The Frame via smartphone or USB flash drive and share a masterpiece of your own making.
* Personal photos uploaded to The Frame will be displayed at the original resolution.** For best results when displaying personal photos we recommend image resolution of 4K (3840*2160) or higher.
***Connecting phone to The Frame requires both TV and phone device to be connected to the same Wi-Fi network.
**** Compatible devices only.
Artwork, always in its best light
Brightness SensorIf the rooms lighting conditions change, The Frame's Brightness Sensor automatically adjusts screen brightness and color, retaining the natural look and color of on-screen visuals.
* Performance may vary depending on lighting conditions.
More personalization options for your art and photos
Mat Canvas
Add a realistic mat canvas behind your artwork to make it stand out. Choose from 5 mat backgrounds and 16 colors.
Filter
Apply an authentic color brushed effect and turn your photos into pieces of art. Choose from Original, Art, Ink, Wash, Pastel, Aqua and Fauve filter effects.
Favorite
Find a piece of art that you like? Build your own personalized collection of favorite art pieces. Select and mark the pieces you like as favorites so you can easily access them all in one place.
Expanded memory
The Frame comes with plenty of built-in memory and can store up to 1,200 high-resolution images and artwork.
A billion shades of color with Quantum Dot
100% Color Volume with Quantum DotQuantum Dot technology delivers our finest picture ever. With Color Volume 100%, Quantum Dot takes light and turns it into breathtaking color that stays true at any level of brightness.
* 100% color volume measured in Movie Mode and to DCI-P3 color space, certified by VDE.
It starts with a next-level, 4K AI processor
Quantum Processor 4K
The Frame is powered by Samsung's own Quantum Processor 4K, an artificial intelligence engine and the result of over 30 years of world-leading semiconductor expertise. AI capabilities in both picture and sound allow it to learn, adapt and enhance to create a next-level viewing experience.
Not in 4K? Not a problem
4K AI upscaling
Scene by scene, The Frame uses machine learning to create a library of various visual data algorithms which it uses to restore the smallest of details, remove image noise and sharpen object edges and text. The result is a highly refined, 4K-level of realism and detail in everything you watch.
* Viewing experience may vary according to types of content and format. Upscaling may not apply when connected to PC or in Game Mode.
Auto-optimized picture in any lighting environment
Adaptive Picture
The Frame analyzes the brightness of the room based on four settings—dark, normal, bright, and extra bright—as well as the brightness level of your content and automatically adjusts the TV's brightness and contrast settings accordingly so what you're watching always looks its best.
Auto-optimized sound based on content type
Adaptive Sound
Anything you decide to watch, Adaptive Sound makes sure it sounds its best. Quantum Processor's AI technology optimizes sound based on real-time audio scenic intelligence and automatically adjusts the sound mode to 1 of 4 sound modes including Dialogue, Music, Sport and Action.
Do more from home with The Frame
Auto-optimized sound based on location
SpaceFit Sound
Using data generated from The Frame's built-in mic, SpaceFit Sound analyzes both the room's acoustics but also its installatio
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